项目名称：上海某汽车4s店高管行业论文翻译 翻译语种：中译英 翻译字数：3265
However, with the arrival of this round of economic policy regulation, crisis faced by automobile service industry appears more and more. Expansion drives of automobile market is disappearing, and management has directly affected whether operation can achieve success or failure. This text adopts the method of case analysis, to discuss how LT actively brings in strategic map mode and successfully reverses operation situation in the environment of market declination.
When it was set up in 2010, LT is an automobile sales and service enterprise with good brand and scale, however, with the reduction of market growth speed, problems occurred to the extensive strategic objective, that is, company previously planed to pull operation with market. According to financial statement analysis at the end of 2010, although company reached the preset output objective, the accumulated deficit of the whole year was RMB 2,150,000 Yuan, far beyond the bearing limit of board of directors. The average level of the seven profitability indicators were all over 50% lower than industry level, personnel churn rate exceeded 40%, and company was faced with the crisis of corruption.
In view of the above problems, this text discusses the process that LT new administration layer timely adjusts their strategic objectives, transforms the operation strategy of merely in pursuit of output scale into construction strategy control structure, and refines it layer by layer to improve profitability in details. Meanwhile, company firstly leads in strategic map mode to guide the administration layer for strategic design on four layers, and then, carries out stratum granulosum indicator study and discussion for all staff, in which serious problems have been found on three aspects behind the profitability indicator data, namely, market development, resource application and financial structure. For these problems, by changing price strategy, reducing three fees, reforming performance management and filling operation blanks, the administration layer has successfully built up strategic control system, and turned losses into gains at the end of the year finally.
In the process of discussion, the text mainly adopts the utility methods, such as financial profitability index analysis, strategic map drawing, industrial level comparison, etc. At conclusion part, the text concludes, firstly, strategic map can help medium and small automobile sales and service enterprise to set up strategic control system, and improve operating performance; secondly, refining settings of four layers stratum granulosum of the strategic map can achieve higher operability; thirdly, strategic map has the functions of balance and communication during implementation, which enable the executive ability of staff to improve rapidly.